Managing spend allocation and targeting to maximize performance and provide insights while building brand.
Turning data into a strategic asset for constant improvement, and establishing the metrics that incentivize the right outcomes – not just the activities.
Improving conversion and profitability by connecting sales & marketing with process, platforms, and data.
Finding product-market fit with a sales, marketing, and pricing plan adapted for your opportunities, needs, and resources.
Assessing your needs, capabilities, and culture to find the right providers and manage the relationship.
Ensure sustainability & scalability by aligning costs, revenue, operations & timing.
Rich’s in-depth understanding of the education market and his broad operating experience have made him a valuable addition to an array of strategic projects. Whether assessing business expansion opportunities and developing the execution plans, providing insight to various market sectors, or evaluating strategic investments, his work is always pragmatic and tailored for our specific needs. Rich takes his work seriously and always stretches our thinking, but through his humbleness and affable demeanor, he makes everyone comfortable which allows him to easily work across departments.
Rich Kochman is a true veteran in performance marketing for Higher Education. He understands the many complexities related to leveraging digital media to drive enrollment growth and is able to move fluently through all aspects of the marketing and enrollment process. Rich assisted our team in building out comprehensive enrollment dashboards that showed the impact of marketing campaigns across a wide range of media. Rich is a trusted advisor who brings a commitment to professionalism and project results.
Rich was great to work with at Remote Year. He’s easy to interact with and brings an analytical but also practical perspective to marketing – especially performance marketing. In addition, his willingness to engage in strategic discussions beyond the scope of his role was very helpful in pushing us in the right direction.
Rich has been instrumental in helping us define our revenue model and identify marketing channels. He contributed his vast knowledge and asked all the right questions to test/challenge our assumptions. His experience with both major corporations and startups at all stages, from pre-launch to expansion, was truly invaluable.
I love solving a puzzle.
Rubik’s cube, brain teasers, cryptograms, kakuro….
What information do we have? How can that information be interpreted? What options are available? How has this been solved before and why did that approach work? How do we minimize the number of steps getting to the solution?
Regardless of whether it’s classic puzzles, logic games, or finding the right growth strategy to reinforce the stability & scalability of an organization, I have always been able to see through the chaos to find the elegant solution.
The first 20 years of my career were a deliberate mix of senior roles managing and leading all aspects of revenue production: product management, pricing, marketing, sales operations, and the data operations & analytics that thread through the full process. This breadth of experience allows me to see and evaluate options through a variety of lenses to find the best options and understand their impact throughout the value chain.
Starting as a marketing & financial analyst for B2C companies, I progressed to roles as Director, Pricing & Revenue Maximization, and then VP, Product Management & Business Operations for a B2B data platform & marketing agency. From there, I was able to leverage these skills for entry into the education industry that I’ve always been passionate about. I joined 2U, Inc. as EVP, Marketing & Analytics where I built the Marketing, Analytics, and Enrollment Operations teams over the course of almost four years. After 2U’s IPO, I was recruited for the CMO position at General Assembly where we launched several new locations and new programs firmly establishing their leadership position in the market.
I launched Adaptive Consulting in 2015 to bring my experience, passion, and expertise to a larger set of mission-driven organizations. This also includes teaching positions at the University of Pennsylvania’s Education Entrepreneurship master’s program, volunteering as a mentor, and speaking engagements at events like Google for Education and the Wharton Innovation Summit.
With a constant focus on the P&L, Adaptive Consulting’s success is achieved by understanding each organization’s unique opportunities and adapting this broad experience to develop sustainable growth strategies.
